Author name: lokesh.sangtani@hotmail.com

If you’re into loyalty programs and their applications, the CLV concept is the most fundamental of them all. It is […]

In the Times of AI Data Breaches, Loyalty Programs May Suffer the Consequences Data curation is the new term for

Ever been curious why customers go to so much trouble to earn reward points or join membership promotions? Loyalty programs

How Smart Brands Are Redefining Loyalty to Drive Retention (2026 edition) Most e-commerce founders agree on one thing: keeping customers