Purpose of reassessment cycle is to know whether a customer will retain in a tier or be demoted. The reassessment cycle is a set period during which a customer’s spending or engagement is checked to decide if they should remain in their current VIP tier or be demoted.
How does the reassessment cycle work? #
When a customer enters a tier, their personal reassessment cycle period starts (e.g., 90 days). During the cycle, the customer must meet the tier’s spending threshold to remain at that tier.
Scenario:
- Maria joins Gold tier on January 1, starting her 90-day cycle.
- On March 31 (after 90 days), the system checks Maria’s spend.
- If she meets the threshold, she stays in Gold.
- If not, she’s demoted.
If merchant changes the cycle (say, to 60 days):
- Only customers joining Gold after the change get the new, shorter 60-day cycle.
- Existing members keep their original 90-day cycle until their next reassessment.
After reassessment:
- If Maria stays in Gold, future cycles use the new 60-day rule.
In short:
- A customer’s cycle starts when they enter a tier.
- Updates only affect new entrants—existing tier members finish their current cycle as planned.
- Once reassessed, the new cycle duration applies going forward.
