Glossary #

Technical jargon simplified with inback’s glossary.

C #

1. Customer Lifetime Value
   The total money a business earns from a customer over their entire relationship. It shows how valuable a customer is to the business.
2. Cumulative spend
   The total amount a customer has spent in a store over a period of time. It is used to determine rewards and tier eligibility.

D #

1. Disburse / Disbursal
   The act of giving points or rewards to customers based on specific actions such as placing an order or signing up.

E #

1. End user
   The final customer who shops in your store and uses the loyalty points, rewards, or coupons.
2. Earning Programs
   A system that allows customers to earn points by completing actions set by the merchant, such as making a purchase or signing up.

G #

1. Guest Customers
   Customers who place an order without signing up or creating an account on the store widget.

I #

1. Incentivize
   To encourage customers to take an action by offering points, rewards, or benefits.

M #

1. Merchant

   Any person who owns an e-commerce store on Shopify is considered a merchant on Inback.

P #

1. Programs
   Different loyalty setups that define how customers earn or redeem points, such as earning programs or redeeming programs.
2. Points
   Points refer to the incentive that end customers receive. In exchange of points the customer can avail different rewards.

R #

1. Rewards
   Benefits that customers receive in exchange for points, such as discounts, free shipping, or free gifts.

S #

1. Shopify Subtotal Price
   The total value of items in an order before taxes, shipping charges, and discounts are applied.